Observable Universe
Observable UniverseGTM gaps board
Internal tracker · snapshot 7 Oct 2026 · Investor deck

Product · 25% of the raise

Ten workstreams that have to ship

Live, tickets, memberships, commerce, CRM, engagement, studio, white-label, apps, and analytics. Filter the table by status.

5 missing · 5 shell · 0 live consumer jobs.

Missing not built · Shell UI or path exists, empty or not wired · Brochure marketing site only · Live a consumer can finish the job · People / capital people or capital, not a page build

ItemStatusWhat is true nowDone when
Live + PPV
Product
Open
MissingNo consumer live schedule, no PPV checkout, no simulcast-to-replay path. LiveKit and Bunny exist in MD Hub. They are not a fan-facing PPV product.An operator can schedule a live event, sell PPV, stream it, and leave a replay as VOD.
Ticketing
Product
Open
MissingHive and Cuka have Tickets tiles. They are brochure DAPPs. There is no ticket type, QR check-in, or spectator vs competitor checkout.Events, ticket types, paid checkout, QR check-in, VIP upgrades.
Memberships
Product
Open
ShellObservableyou checkout can take a one-time 30-day membership. Recurring Stripe Billing, cancel, and renew are not wired. House creator membership is $0.Recurring plans, member-only VOD, cancel and renew on the fan record.
Commerce
Product
Open
ShellStripe one-time rent / buy / merch path exists in the portal. Agent 25 has 0 catalogs and 0 SKUs. 0 orders.A storefront with inventory, digital downloads, and at least one paid merch or digital SKU that fulfills.
CRM, email, SMS
Product
Open
MissingNo fan record owned by the tenant. No SMS keyword alerts. No abandoned-cart or “starts in 1 hour” workflow. Contact forms collect leads on brochure sites.Fan record, email + SMS opt-in, one live workflow.
Engagement
Product
Open
ShellHalloween hunt at hunt.md-hub.com is live for photo or video submits. That is a one-off. Voting, trivia, challenges, and leaderboards are not a reusable tenant feature. Do not clone copyrighted MD Games.One reusable engagement kit: vote, trivia, challenge, leaderboard, reward.
Studio + payouts
Product
Open
ShellStudio UI can save a creator and a film. Catalog is 1 creator (observable-universe), 0 films, 0 follows. No creator payouts.Upload, title, price, publish, watch, and pay a creator.
White-label tenants
Product
Open
MissingEach brand is a separate brochure site. There is no one-config switch that turns portal #48 into Sports / News / Hive / a customer.Tenant = domain + colors + logo + PWA, one portal codebase.
Consumer apps
Product
Open
ShellPWA install exists on portal #48 at observableyou.md-hub.com. The consumer app is not the apex of observableyou.com. Android wrapper is generic MD Hub chrome. No iOS TestFlight.Harden PWA. Consumer host on observableyou.com. Android wrapper with OU branding. iOS after Apple account.
Operator analytics
Product
Open
MissingNo dashboard for plays, buyers, members, ticket scans, or SMS opt-ins.One operator dashboard with those five numbers.