Phase 1 is still open

Commercialize, prove, scale, lead. A DTC launch is not the same as the B2B white-label path in Phase 1. Both are unfinished.

Missing not built · Shell UI or path exists, empty or not wired · Brochure marketing site only · Live a consumer can finish the job · People / capital people or capital, not a page build

Item	Status	What is true now	Done when
Complete and harden the platform Phase 1 · 0–6 months Open	Shell	Streaming shell exists. Catalog, pay, live, tickets, memberships, CRM are not a complete product.	A fan can sign up, pay, and watch without a sales call.
Perfect white-label deployments Phase 1 · 0–6 months Open	Missing	Each brand is a hand-built site. No tenant config.	One config turns the app into Sports / News / Hive / a customer.
Launch sales and pilots Phase 1 · 0–6 months Open	People / capital	B2B brochure is live. DTC is not a thing a pilot can log into with their brand.	Pilots on white-label, plus a consumer catalog the sales story can show.
Convert pilots to paying customers Phase 1 · 0–6 months Open	Missing	0 oy_orders. 0 agent_subscriptions for this account.	Recurring platform revenue from at least one customer.
Recurring platform revenue Phase 2 · 6–18 months Open	Missing	No Stripe Billing. No tenant invoices.	Memberships and white-label fees that renew.
Flagship live event and PPV Phase 2 · 6–18 months Open	Brochure	Hive, Cuka, and 40 and Over are named. None can sell PPV today.	One owned card or tournament that sells tickets and a stream.
Fan engagement and sponsorship ROI Phase 2 · 6–18 months Open	Shell	Halloween hunt is the only live engagement loop. Sponsorship is logo tiles.	Engagement kit + sponsor reporting on a live event.
New verticals, geographies, owned IP Phase 3 · 18–30 months Open	Missing	Blocked on Phase 1 product.	Sports, news, fight, and racing running on the same tenant kit.
$10M run-rate / category lead Phase 4 · 30–36 months Open	Missing	Blocked on Phases 1–3. Deck target is $10M ARR and 50% gross margin.	Multiple revenue engines with those outcomes.