
Observable UniverseGTM gaps board
Internal tracker · snapshot 7 Oct 2026 · Investor deck
Product · 25% of the raise
Ten workstreams that have to ship
Live, tickets, memberships, commerce, CRM, engagement, studio, white-label, apps, and analytics. Filter the table by status.
5 missing · 5 shell · 0 live consumer jobs.
Missing not built · Shell UI or path exists, empty or not wired · Brochure marketing site only · Live a consumer can finish the job · People / capital people or capital, not a page build
| Item | Status | What is true now | Done when |
|---|---|---|---|
| Live + PPV Product Open | Missing | No consumer live schedule, no PPV checkout, no simulcast-to-replay path. LiveKit and Bunny exist in MD Hub. They are not a fan-facing PPV product. | An operator can schedule a live event, sell PPV, stream it, and leave a replay as VOD. |
| Ticketing Product Open | Missing | Hive and Cuka have Tickets tiles. They are brochure DAPPs. There is no ticket type, QR check-in, or spectator vs competitor checkout. | Events, ticket types, paid checkout, QR check-in, VIP upgrades. |
| Memberships Product Open | Shell | Observableyou checkout can take a one-time 30-day membership. Recurring Stripe Billing, cancel, and renew are not wired. House creator membership is $0. | Recurring plans, member-only VOD, cancel and renew on the fan record. |
| Commerce Product Open | Shell | Stripe one-time rent / buy / merch path exists in the portal. Agent 25 has 0 catalogs and 0 SKUs. 0 orders. | A storefront with inventory, digital downloads, and at least one paid merch or digital SKU that fulfills. |
| CRM, email, SMS Product Open | Missing | No fan record owned by the tenant. No SMS keyword alerts. No abandoned-cart or “starts in 1 hour” workflow. Contact forms collect leads on brochure sites. | Fan record, email + SMS opt-in, one live workflow. |
| Engagement Product Open | Shell | Halloween hunt at hunt.md-hub.com is live for photo or video submits. That is a one-off. Voting, trivia, challenges, and leaderboards are not a reusable tenant feature. Do not clone copyrighted MD Games. | One reusable engagement kit: vote, trivia, challenge, leaderboard, reward. |
| Studio + payouts Product Open | Shell | Studio UI can save a creator and a film. Catalog is 1 creator (observable-universe), 0 films, 0 follows. No creator payouts. | Upload, title, price, publish, watch, and pay a creator. |
| White-label tenants Product Open | Missing | Each brand is a separate brochure site. There is no one-config switch that turns portal #48 into Sports / News / Hive / a customer. | Tenant = domain + colors + logo + PWA, one portal codebase. |
| Consumer apps Product Open | Shell | PWA install exists on portal #48 at observableyou.md-hub.com. The consumer app is not the apex of observableyou.com. Android wrapper is generic MD Hub chrome. No iOS TestFlight. | Harden PWA. Consumer host on observableyou.com. Android wrapper with OU branding. iOS after Apple account. |
| Operator analytics Product Open | Missing | No dashboard for plays, buyers, members, ticket scans, or SMS opt-ins. | One operator dashboard with those five numbers. |