What each dollar bucket still needs

Product and production are build work. Sales, ops, marketing, and reserve are hiring and capital. The deck is on investors.observableyou.com.

Missing not built · Shell UI or path exists, empty or not wired · Brochure marketing site only · Live a consumer can finish the job · People / capital people or capital, not a page build

Item	Status	What is true now	Done when
25% Technology and product · $1.25M Raise Open	Missing	This is the gap board. Live/PPV, ticketing, memberships, commerce, CRM, engagement, studio, white-label, apps, analytics.	The product rows on this site all move out of Missing / Shell.
20% Sales and business development · $1.00M Raise Open	People / capital	Not a code gap. Deck Phase 1 is also a B2B path: white-label, pilots, sales. Brochure CTAs already point at Contact / demo.	Sales team, enterprise outreach, paid pilots converting.
15% Owned content and live event IP · $750k Raise Open	Brochure	Brands are named. Treatments and DAPPs exist. No paid live event or watchable original in the consumer catalog.	One owned event that sells and one original that plays.
13% Operations and team · $650k Raise Open	People / capital	People, finance, legal, compliance. Not a site build.	Key hires and day-to-day ops that can run DTC + B2B.
12% Marketing and brand · $600k Raise Open	People / capital	Hosts and wordmarks exist. There is no consumer product to put paid traffic on.	Demand generation after catalog + pay + watch exists.
8% Working capital and reserve · $400k Raise Open	People / capital	Runway and contingency. Not a product gap.	Cash reserve against the 36-month plan.
7% Production and broadcast · $350k Raise Open	Missing	No OU-branded live production stack wired to PPV replay. Gear and encoding are a capital item plus an integration.	A production path that can feed Live + PPV + VOD.