Every brand the deck sells

News, Sports, King of the Hive, boxing PPV, 40 and Over, SUVRC, originals, and the consumer app. Brochure hosts do not count as a product.

3 missing · 6 brochure · 1 shell.

Missing not built · Shell UI or path exists, empty or not wired · Brochure marketing site only · Live a consumer can finish the job · People / capital people or capital, not a page build

Item	Status	What is true now	Done when
Observableyou consumer app Brand Open	Shell	Portal #48 published at observableyou.md-hub.com. Home, Films, Creators, Merch, Following, Studio. Empty catalog. Apex observableyou.com is the B2B brochure.	Catalog + pay + watch on a consumer host.
observableyou.com brochure Brand Open	Brochure	Site #24. CTAs go to Contact / Book a demo. This is the B2B story, not the DTC product.	Keep as sales site. Do not pretend it is the consumer app.
OYOU News Brand Open	Brochure	Site #140 news.observableyou.com. Information pages + Subscribe. No public CMS that a reader can follow, no SMS keyword that delivers.	Articles in a CMS, subscribe that delivers, one SMS alert.
Observable You Sports Brand Open	Missing	Deck brand. No sports.observableyou.com. No teams/athletes streaming stack.	A sports host where a team can stream, sell merch, and take members.
King of the Hive Brand Open	Brochure	Sites #134 / #135. Tickets, Watch Live, Merch tiles. No 2027 registration, no $40/$20/$20 checkout, no live stream slot.	Registration + tickets + a live stream slot for a series date.
Boxing / Cuka PPV Brand Open	Brochure	Site #127 cuka.observableyou.com. Sponsor tiles. Deck date was Dec 18–19. No ticket + PPV checkout + stream.	Tickets + PPV checkout + stream for a fight card.
40 and Over Fight League Brand Open	Missing	Named in the deck. No 40andoverfight.com in this catalog.	League site with roster, tickets, and a stream slot.
SUV Racing Circuit Brand Open	Missing	Named in the deck. No suvrc.com in this catalog.	Series host with tickets, stream, and merch.
Originals / watchable IP Brand Open	Brochure	Treatments exist (Everything Happens, Fire in the Black, 12 Bloody Days, Inglewood / Algea). 0 films in oy_films. Nobody can pay and watch.	At least one original as a paid or free title in the consumer app.
chooseplan.observableyou.com Brand Open	Brochure	Site #125. Empty DAPP tiles: Beta Test Complete, Sign Up Now, Coming Soon, Search Creators, Events.	Real plan picker wired to Stripe Billing, or retire the host.